Last updated: January 2026
🔒 Data Protection

Privacy Policy of 97bet – LGPD

This Policy describes how 97bet collects, uses, stores and protects your personal data, in compliance with Brazil's General Data Protection Law (Lei nº 13.709/2018 – LGPD). Your data belongs to you — and 97bet takes that seriously.

How 97bet Takes Care of Your Information

97bet was built for the Brazilian player — and that means handling your data with the respect the law requires and you deserve.

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Full LGPD Compliance
97bet operates in full compliance with Brazil's General Data Protection Law (Lei nº 13.709/2018). All data collection, storage and processing practices were built around the core principles of the LGPD: purpose limitation, necessity, transparency and security.
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256-Bit SSL Encryption
All data transmitted between your device and 97bet's servers is protected by 256-bit SSL encryption — the same standard used by major Brazilian banks. Your banking details, CPF, and registration information are always transmitted securely.
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No Sale of Data to Third Parties
97bet does not sell, rent, or transfer your personal data to third parties for commercial purposes. Information is shared only when necessary to operate your account — such as with payment processors — or when required by law or a competent authority.
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Strictly Necessary
97bet collects only the data strictly necessary to operate your account, process payments and meet legal obligations. We don't ask for information that serves no real purpose — every piece of data we collect has a clear, specific reason behind it.
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Your Guaranteed Rights
As a data subject, you have the right to access, correct, delete, export, or withdraw consent for your data at any time. All such requests can be submitted through 97bet's support channel, with no red tape and a defined response deadline.
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Control on Your Phone
You can manage your communication and cookie preferences directly from your 97bet account dashboard, on mobile or desktop. Opt out of promotional emails, adjust notifications, and request data deletion — all without needing to contact support.

Please read this Policy carefully. By creating an account or using any 97bet service, you confirm that you have read and understood how your personal data is handled. If you have any questions about this Policy, please contact our support team before completing your registration.

1Who We Are – Data Controller

The controller of your personal data is 97bet Entretenimento Digital Ltda., a private legal entity registered under CNPJ 00.000.000/0001-00, responsible for the betting and digital entertainment platform available at 97bet.click ("97bet", "platform", "we").

As the data controller, 97bet is the entity that determines the purposes and means of processing your personal data, as defined by Brazil's General Data Protection Law (Lei nº 13.709/2018 – LGPD). For data-related enquiries, please reach out to suporte@97bet.click with the subject line "Data Privacy".

Controller Information

97bet Entretenimento Digital Ltda. · CNPJ 00.000.000/0001-00 · Operating License No. 97/2026 · suporte@97bet.click

2Data We Collect

97bet collects personal data in the following situations and categories:

Category Specific Data When It Is Collected
Identity Full name, CPF, date of birth, document photo, selfie Registration and KYC verification
Contact Email, mobile number, address Registration and profile updates
Financial Pix key, banking details (bank, branch, account), deposit and withdrawal history Financial transactions
Behavioral Betting history, games accessed, usage times, amounts wagered Platform usage
Technical IP address, device type, operating system, browser, session cookies Platform access
Communication Content of messages exchanged with support, service history Support Interaction

In addition to information you provide directly, 97bet may collect data from legitimate external sources for identity verification and fraud prevention purposes, such as CPF validation services and mandatory regulatory list checks.

Sensitive data: 97bet does not collect sensitive personal data (racial origin, religious belief, genetic data, biometrics for identification purposes, health, sexual life, or data relating to children and adolescents) beyond what is strictly necessary to fulfill legal identity verification obligations.

3How We Use Your Data

Data collected by 97bet is used exclusively for the following purposes:

  • Account management: Create and maintain your active account, verify your identity, process deposits and withdrawals, and provide access to the platform and its games;
  • Payment processing: Process transactions via Pix, boleto bancário, credit and debit card, PicPay, Mercado Pago, and TED, including fraud verification;
  • Customer support: Answer your questions, resolve technical issues and handle requests submitted via live chat or email;
  • Legal and regulatory compliance: Meet KYC (Know Your Customer), AML (Anti-Money Laundering) and all other legal requirements applicable to the sector in Brazil;
  • Security and fraud prevention: Monitor suspicious activity, protect the integrity of the platform and its players, and identify behavior that violates the Terms and Conditions;
  • Responsible gambling: Monitor behavioral patterns that may indicate problem gambling and, where necessary, reach out to the player about available support tools;
  • Product improvement: Analyze aggregated and anonymized data to understand how the platform is used and improve the player experience;
  • Marketing communications: Send promotions, bonuses, and updates by email or push notification, only to users who have consented to this type of communication — and you can opt out at any time.

97bet does not use your data for purposes incompatible with those listed above without prior notice and, where applicable, renewed consent.

4Legal Basis for Processing (LGPD)

All data processing carried out by 97bet is grounded in at least one of the legal bases set out in Article 7 of the LGPD:

  • Contract performance (art. 7, V): Processing is necessary to perform the contract entered into between you and 97bet when you create your account — including account operation, bet processing, and payments;
  • Compliance with a legal obligation (art. 7, II): Identity verification, retention of financial records, and reporting to regulatory authorities as required by applicable law;
  • Legitimate interest (art. 7, IX): Fraud prevention, platform security, and product improvement, provided these do not override your fundamental rights and freedoms;
  • Consent (art. 7, I): Marketing communications and non-essential cookies — always revocable at any time.

Withdrawal of consent: Where processing is based on your consent, you may withdraw it at any time at no cost or penalty, either through your account settings or by contacting support. Withdrawal does not affect any processing that took place before it.

5Data Sharing

97bet does not sell your personal data. Sharing with third parties occurs only in the following situations and with the appropriate contractual data protection safeguards:

  • Payment processors: Pix, card processors, PicPay, Mercado Pago and financial institutions (Nubank, Itaú, Bradesco, Banco do Brasil, among others) receive only the data required to carry out the requested transaction;
  • Identity verification providers: CPF validation and document verification services used in the KYC process receive only the data necessary for verification;
  • Game providers: Live Casino, slots, and crash game providers (such as Evolution Gaming, Pragmatic Play, and Spribe) may receive session identifiers for technical purposes, without access to banking or contact details;
  • Competent authorities: Regulatory bodies, law enforcement, and judicial authorities, when there is a valid legal or court order;
  • Technology providers: Cloud hosting, fraud analysis, and customer support services used by 97bet, all contracted with appropriate data protection clauses.

Any third party that receives personal data from 97bet users is bound by contractual confidentiality and data protection obligations consistent with the LGPD.

6Data Retention

97bet retains your personal data for as long as necessary to fulfill the purposes for which it was collected, in accordance with applicable legal retention periods:

  • Active account data: Retained for as long as your account remains active on the platform;
  • Financial data and transaction records: Retained for a minimum of 5 years after the last transaction, in accordance with Receita Federal requirements and anti-money laundering legislation;
  • Support communication records: Retained for up to 2 years after account closure for the purpose of defending against potential legal claims;
  • Identity verification data (KYC): Retained for the period required by applicable sector regulations, generally 5 years from the date of the last transaction;
  • Data from accounts closed at the account holder's request: Deleted or anonymized within the technical timeframe after account closure, except where retained due to a legal obligation.

Once the applicable retention period has ended, data is securely deleted or anonymized so that the account holder can no longer be identified.

7Data Security

97bet implements appropriate technical and organizational measures to protect your data against unauthorized access, loss, alteration, disclosure, or destruction:

  • Encryption in transit: 256-bit SSL/TLS encryption on all communications between your device and 97bet's servers;
  • Encryption at rest: Sensitive data (such as banking details and identity documents) is stored with encryption;
  • Access control: Internal access to user data is restricted to employees with a legitimate need, with multi-factor authentication and audit logs in place;
  • Continuous monitoring: Intrusion detection systems, suspicious activity monitoring, and security incident response operating 24 hours a day;
  • Security testing: Regular vulnerability assessments and penetration testing conducted by specialized teams;
  • Team training: All 97bet employees with access to personal data undergo regular training on data protection and information security.

In the event of an incident: In the event of a data breach or security incident that may affect your data, 97bet will notify the National Data Protection Authority (ANPD) and the affected individuals within the timeframes set out in the LGPD.

8Cookies and Tracking Technologies

97bet uses cookies and similar technologies to ensure the platform works correctly, personalize the user experience and analyze platform usage on an aggregated basis.

Cookie Type Purpose Required
Essential Keeping your session active, processing bets and transactions, account security Yes
Functional Remember user preferences, language, and game settings Optional
Analytics Measure platform performance and understand usage patterns in an aggregated, anonymized way Optional

Essential cookies are required for the platform to function and cannot be disabled without affecting your use of 97bet. Functional and analytics cookies are only enabled with your consent, which can be managed through your account settings or your browser preferences.

97bet does not use third-party advertising cookies for cross-site tracking. The analytics cookies in use generate only aggregated data that cannot be used to identify any individual user.

9Your Rights as a Data Subject

The LGPD grants you, as a data subject, the following rights regarding the processing carried out by 97bet:

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Access
Request a copy of the personal data 97bet holds about you and information on how it is processed.
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Correction
Request the correction of incomplete, inaccurate or outdated data — such as your name, email address or banking details.
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Deletion
Request the deletion of data processed based on your consent, where there is no longer a legal requirement to retain it.
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Portability
Request an export of your data in a structured, machine-readable format for use with another service.
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Objection
Object to processing carried out on the basis of legitimate interest, where you have grounds related to your particular situation.
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Information
Obtain information about which public and private entities 97bet has shared your data with.

To exercise any of these rights, contact 97bet support via live chat or by email at suporte@97bet.click with the subject line "LGPD Rights". Requests will be responded to within 15 business days, as required by the LGPD. In cases where additional identity verification is needed, the deadline starts once the requester's identity has been confirmed.

If you believe your rights have not been adequately addressed, you have the right to file a complaint with the Autoridade Nacional de Proteção de Dados (ANPD), as provided under article 18, § 1, of the LGPD.

10Minors

97bet is a platform intended exclusively for users aged 18 and over. We do not knowingly collect personal data from minors. If you are the parent or guardian of a child or teenager and believe they have created an account on 97bet, please contact us immediately through support — the account will be closed and the data deleted once the situation is confirmed.

97bet carries out systematic age verification before releasing withdrawals. Accounts identified as belonging to minors will be closed immediately, and any related data will be handled in accordance with applicable legislation on the protection of children and adolescents.

Special protection: Data belonging to minors, if inadvertently collected before identification, receives special treatment and is prioritized for deletion in accordance with Article 14 of the LGPD, which establishes specific rules for processing data of children and adolescents.

11International Data Transfers

To provide Live Casino and third-party game services on 97bet, some technical session data may be processed on servers located outside Brazil, at the data centers of our partner game providers (such as Evolution Gaming and Pragmatic Play, which operate within the European Union).

These transfers occur only when necessary to deliver the contracted service and are carried out with the appropriate safeguards required by the LGPD:

  • Transfers to countries or international organizations with an adequate level of protection recognized by the ANPD; or
  • Through specific contractual clauses with recipients, ensuring that transferred data is protected to a standard equivalent to that required under Brazilian law.

Financial, banking, and personal identification data (CPF, documents) are never transferred outside Brazil without an explicit legal basis and without the safeguards described above.

12Changes to This Privacy Policy

97bet may update this Privacy Policy periodically to reflect changes in our processes, applicable legislation, or platform features. Significant changes will be communicated by email and through an in-platform notification at least 7 days before they take effect.

The "Last updated" date at the top of this page reflects the current version. We recommend reviewing this Policy periodically. Continued use of the platform after any changes take effect constitutes acceptance of the updated Policy.

13DPO – Data Protection Officer & Contact

97bet has appointed a Data Protection Officer (DPO) as required by the LGPD. The DPO is responsible for overseeing compliance with this Policy, responding to data subject requests, and serving as the point of contact with the Autoridade Nacional de Proteção de Dados (ANPD).

DPO Contact

Email: privacidade@97bet.click · Subject: "DPO – [your request]" · Response time: up to 15 business days

Player Support

Live chat available 24/7 directly on the platform. Email: suporte@97bet.click for general privacy enquiries.

Mailing Address

97bet Entretenimento Digital Ltda. · CNPJ 00.000.000/0001-00 · Attn: Data Protection Officer

Privacy in Practice: How 97bet Handles Your Data Every Day

Privacy policies tend to be the kind of document people skip — full of legal language and paragraphs that seem to go on forever. 97bet gets that. So it's worth explaining, in plain terms, what this policy actually means for people who use the platform every day.

When you create a 97bet account, the platform needs a few basic details: your name, CPF, date of birth, email address and phone number. This information is used to set up your account, confirm you are 18 or older, and make sure withdrawals go to the right person. Nothing complicated — it's the standard information any financial service in Brazil needs to operate within the law.

Identity verification — the step where you submit a photo of your ID and a selfie — is required before your first withdrawal. This isn't unnecessary red tape: it's a legal KYC (Know Your Customer) requirement that protects both you and the platform. It ensures that no one can withdraw your funds but you. The process is quick — typically completed within a few business hours — and only needs to be done once.

When you make a deposit or withdrawal via Pix, 97bet needs your Pix key to process the transaction. This information is shared with the financial institution handling the payment — such as Nubank, Itaú, Bradesco or Banco do Brasil — but only to the extent needed to complete the operation. Your banking details are not stored unnecessarily or shared with any party not directly involved in the transaction.

Your betting history — which games you accessed, when you placed bets, and how much you wagered — is used internally by 97bet to monitor responsible gambling. If behavioral patterns raise any concerns, the team may reach out to present the available tools, such as deposit limits or a voluntary break. This monitoring is done to protect the player, not to build commercial profiles.

Emails and notifications: you're in control. When you first opt into marketing communications, 97bet may send you promotions, bonuses, and updates. If you'd rather not receive them, simply unsubscribe from your account dashboard — one click, no phone calls or emails needed. Consent is revoked immediately.

Essential cookies are required for the platform to function — without them, you cannot log in or place bets. Analytical cookies, which collect aggregated data on how the platform is used, are only activated with your consent. They do not track you across other sites or build individual profiles — they simply help 97bet understand which parts of the platform are working well and which need improvement.

If you want to know exactly what data 97bet holds about you, just ask. The right of access under the LGPD is real — submit your request through support and receive a copy of your data within 15 business days. If anything is wrong — a misspelled name, an outdated email — you can request a correction at any time. And if you want to close your account and have your data deleted, that's possible too, subject to the mandatory legal retention periods for financial records.

97bet isn't perfect — no platform is. But the commitment is clear: handle your data transparently, collect only what's necessary, protect it using the best security practices available, and respect your rights as set out in the LGPD. If at any point you feel that commitment isn't being met, you can reach the DPO directly at privacidade@97bet.click.

Privacy FAQs at 97bet

No. 97bet does not sell, rent, or share your personal data with third parties for commercial purposes. Data is only shared when necessary to operate your account — such as with payment processors (Pix, card, PicPay, Mercado Pago) — or when required by law or court order. All service providers with access to 97bet user data are bound by contractual data protection clauses.

You can request deletion of your personal data via live chat or by email at suporte@97bet.click with the subject line "Data Deletion – LGPD". Your request will be reviewed and responded to within 15 business days. Please note that data retained under a legal obligation — such as financial records required by the Receita Federal for 5 years — cannot be deleted before that legal period expires, even upon request. After account closure, any remaining data is deleted or anonymized within the applicable technical timeframe.

Identity verification (KYC) is a legal requirement for platforms handling financial payments in Brazil. The process confirms that you are who you say you are, that you are 18 or older, and that withdrawals go to the same person who created the account — protecting you against fraud. It involves submitting a selfie with a valid ID (national ID, driver's license, or passport) and a recent proof of address. This is done only once, and all documents are stored with encryption.

You can opt out of marketing communications at any time in two ways: by clicking the "unsubscribe" link in the footer of any promotional email from 97bet, or by adjusting your communication preferences directly in your account dashboard. The opt-out takes effect immediately. You will still receive transactional emails — such as withdrawal confirmations and account verification — as these are essential to the operation of the service.

Yes. 97bet uses 256-bit SSL/TLS encryption on all communication between your phone and the platform's servers, whether you're on Wi-Fi, 4G, or 5G. The address starts with "https" and the padlock in your browser confirms the secure connection. For extra protection, we recommend using a strong, unique password for your account, avoiding public Wi-Fi networks without a VPN, and enabling two-factor authentication where available.

Yes. The right of access is guaranteed under the LGPD. To request a copy of the data 97bet holds about you, contact support via live chat or by email at suporte@97bet.click with the subject line "Access to My Data – LGPD". You will receive a response within 15 business days, including the categories of data held, the purposes for which it is processed, and details of any parties it has been shared with. The request may require identity verification to ensure data is delivered to the correct account holder.
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Responsible Gambling
Gambling should always be entertainment. 97bet offers deposit limits, voluntary breaks, and self-exclusion directly from your account dashboard. If you need support, we're here 24 hours a day.
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